По просьбе партнеров журнала \”Устойчивый бизнес\” предлагаем вам принять участие в бесплатном вебинаре The 2012 Corporate Social Responsibility RepTrak 100.
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CSR is Not Dead, It is Just Mismanaged
Reputation Institute\’s Knowledge Center continually explores what drives business and reputation. In 2012, we proved CSR-related perceptions (citizenship, governance, and workplace) comprise nearly 42% of an organization\’s overall reputation. We also ascertained reputation is a company\’s #1 driver of value; in turn shouldn\’t CSR be managed effectively to deliver on this value?
Sadly, most companies aren\’t managing these assets effectively, with glossy programs proving limited return on investment. Dan Bross, Microsoft\’s Senior Director of Corporate Citizenship, will share how his CSR-driven organization builds value from these investments, and ultimately how it helps drive business success for Microsoft-probably the reason why Microsoft tops the 2012 CSR RepTrak™ 100.
This webinar will also showcase:
• Companies doing something right-best practices from the leaders across the 2012 CSR RepTrak™ 100
• Senior Research Fellow for the Global Network on Corporate Citizenship, Phil Mirvis, who will also share insights on the global landscape of CSR and how the softer elements of reputation impact business in growth markets around the world
• Reputation Institute\’s Executive Partner, Kasper Ulf Nielsen who will serve as moderator for the session
Joining the Webinar – To reserve your seat, please register below:
TITLE: The 2012 Corporate Social Responsibility RepTrak™ 100
DATE: December 11, 2012
TIME: 17:00 – 18:00 Central European Time (11:00am – 12:00pm EST)
Контактная информация
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Тел.: +38 (044) 222-80-46, +38 (044) 222-80-47
E-mail: [email protected]
Россия, Москва, 115191, Гамсоновский пер., 2
Тел.: +7 (916) 014 91 12
E-mail: [email protected]
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